The easy profits from pleasure, addiction and misery may soon end.
The global drugs, nicotine and alcohol industries are ripe to be radically disrupted by the Internet and the microchip.
Narcotech is the simple concept that consumer-centric IT can vastly improve the dire situation of today.
Data-empowered citizens can transform their own health, whilst reducing the power of crime.
Personal licensing opens up
neutral
ground in the culture war between prohibitionists and liberalisers.
These are just a taster of what is in reach.
And in English at all other Amazon country sites globally.
And in English at many other Amazon country sites globally.
An overview of how the Internet and the microchip can radically improve outcomes from risky behavior. Explains why success will lead to legitimate financial profits and game-changing social benefits.
Part One of this book deals with the status quo, outlining why we regulate as we do today, looking in detail at the consequent harms we inflict on ourselves, and examining the political and public appetite for change.
Part Two introduces in greater depth the concept of personal licensing and self-regulation. It explains how greater personal responsibility and the pricing of risk will help businesses create value-added products and services.
Part Three explains how raw data streams can be turned into information of value, while protecting civil liberties, as well as maximizing the pace of change and the range of innovators.
Part Four describes how progress can be made immediately, by applying narcotech principles to licit tobacco, nicotine, alcohol, and cannabis, as a prelude to further change.
Finally, the Conclusion envisages what the pace of change is likely to be over the next decade, its impact on business, and who may be the relative winners and losers.
Based in the UK, Hugh MacKenzie - @Hugh_MacKenzie - has a degree in Economics and Industrial Studies from Leeds University. He has worked with consumer-centric IT and marketing campaign management systems for most of the last twenty-five years.
His career has spanned marketing consultancy, financial services, retailing, travel, loyalty, and telecoms.
A liberty-loving free-marketeer, he recognizes the role of government and regulation in maintaining the integrity of systems, to protect the vulnerable and restrain the reckless.
His curiosity about intoxicants and their social impact has been consistent since childhood. His own indulgences have provided fun and laughter but have also been personally challenging at times.
Combined with personal experiences of people and situations accumulated over four decades or so, he is certain that there is massive global failure concerning drug policy in practice.
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